Instant pasta is a revolutionary product in its simplicity.
It can be consumed by all, everywhere, with gestures and rituals already present in the habits of most of the world's population.
The first producers have obtained excellent feedback from both the industry operators and the public.

As often happens with a "universal" product, the main difficulty encountered when interacting with the markets is this universal nature. This makes it of primary importance to better explain its potential to individual niches.

Another point to keep in mind is the contemporary presence of instant noodles on the market: most of the public is unaware of the difference between the two products. In this scenario, there's also the existence of other articles that are erroneously defined as instant pasta: dehydrated, pre-cooked food, and so on.

This makes it of prime importance to pursue a directive activity of clarification, explaining the specific characteristics of the instant pasta that you find on various areas of this site.Our association operates to promote the specific characteristics of real instant pasta. We propose to create a protocol to facilitate producers in an action of proselytism and familiarization towards the public.